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PAula Farmer

Paula grew up in Detroit where her passion for film began at a young age. Although her early career started in news journalism, she never let go of her personal interest in film. After studying English and Film Studies at the University of Michigan, she graduated and continued a career as a and broadcast news journalist, working for both the ABC and CBS radio affiliates as a reporter, writer and producer. She soon branched out into print journalism, cranking out film reviews for The Detroit Metro Times, and penning a cover story for Black Enterprise magazine.

Moving to New York, she worked as project coordinator for creative agencies while also doing freelance writing and broadcasting for several media outlets, including the Culture Vulture website. She also volunteered as a movie reviews segment producer for Drum TV, a community video production studio in Harlem. It was while there, she directed/co-produced the documentary “Dance Space Center Still Moving,” which aired on local PBS television.

Paula moved to the San Francisco Bay Area several years ago. Among other things, she spends much of her time as a writer and documentary filmmaker. 

To learn more about Paula and read some of her reviews, go to


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Mike Goldberg

Mike has played a leadership role in advertising for more than twenty years as a vice president/creative director for global ad agencies McCann Erickson, Hill Holliday. Mike has also worked at a dozen other agencies such as J. Walter Thompson, Deutsch, DMB&B, GREY and Arnold creating national campaigns for Coca Cola, Verizon, The Red Cross, Staples, Smith Barney, Popeyes Fried Chicken, Minolta Cameras, Topps Baseball Cards, and ESPN to name a few.

Seeking out the innovative, Mike was a partner at the creative boutique, The Federation where he co-developed a reality show for The Golf Channel, created a new beverage brand from scratch for Coca Cola and wrote & directed a sitcom for Turner Entertainment. Mike has also directed hundreds of commercials and branded content videos helping to tell a company’s brand story. 

Currently residing in Marin County, Mike grew up in Boston, but spent his formative years in New York City where he developed an original style producing award winning work.

Prior to advertising, Mike applied his psychology degree as a clinical researcher at Harvard’s Joint Program in Neonatology to help develop behavioral understanding of pre-mature infants ability to learn. Mike also worked as the head mental health counselor at the Massachusetts Mental Health Center’s locked psychiatric unit.

To read more about Mike and see his reel, go to